Lesson 1

We were three friends, funded by doing annoying contract web projects for big companies, trying to make our own grand entrance onto the Internet landscape. What we were originally trying to do doesn't matter so much now. But while doing it, we created Blogger, more or less on a whim, and thought — Hmmm... that's kinda interesting.
Blogger took off, in a small way, and eventually a bigger way, over a couple years. We raised a little money (but stayed small). And then the bust happened, and we ran out of money, and our fun little journey got less fun. We narrowly survived, not all in one piece, but kept the service going the whole time (most days) and started building it back up.
Things were going well again in 2002. We had hundreds of thousands of users, though still just a few people. And then something no one expected happened: Google wanted to buy us. Yes, that Google
We liked Google a lot. And they liked blogs. So we were amenable to the idea. And it worked out nicely.
Now we're a small (but slightly bigger than before) team in Google focusing on helping people have their own voice on the web and organizing the world's information from the personal perspective. Which has pretty much always been our whole deal.
For more on Google, check google.com. (Also good for searching.)